Turning the Tide: How Letitia Clark and SDA Revitalized A New Way to Go DME Supply

February 27, 2024 SDA

In the bustling world of small business, success stories often begin with challenges. Such is the tale of Letitia Clark, the passionate entrepreneur behind ‘A New Way to Go DME Supply.’ Letitia’s journey is a testament to resilience, innovation, and the transformative power of support.

The Challenge: A Struggle for Visibility and Growth

Like many small business owners, Letitia faced significant hurdles. Despite her dedication and the quality of her products, A New Way to Go DME Supply grappled with a minimal online presence. This lack of visibility in the digital world translated into a concerning absence of customer engagement. Letitia recalls, “My business was sinking. I considered suspending my website and closing down because there were no views or contact from potential customers.” This situation is a common plight in today’s fast-paced digital landscape, where visibility is key.

A Turning Point: Southland Development Authority’s Role

Ms. Clark was referred through Cook County Small Business Source to the Southland Development Authority (SDA). The SDA, known for empowering businesses in the region, provided the much-needed lifeline. Their expertise in business development and digital strategies proved pivotal.

With SDA’s guidance, Letitia’s business underwent a remarkable transformation. Within just two months, her website views tripled, a clear indicator of increased online engagement. This surge was not just in numbers but also in the quality of interactions, with manufacturers reaching out to her, opening new avenues for growth and collaboration.

The Result: Thriving Business and Future Prospects

Today, A New Way to Go DME Supply is not just surviving; it’s thriving. This success story underscores the importance of adaptability and seeking the right support at the right time. The collaboration with SDA did more than just revive a struggling business – it set it on a path of sustainable growth and expansion. Letitia’s experience is a beacon of hope and guidance for small business owners facing similar challenges.

About A New Way to Go DME Supply, Inc.

“A New Way to Go DME Supply” stands out in the healthcare sector by providing high-quality, durable medical equipment. The company focuses on offering products that enhance the quality of life for individuals requiring medical support in their homes. From mobility aids to respiratory equipment, they cater to a diverse range of needs, ensuring reliability and comfort for their clients. Their commitment to customer care and the provision of top-tier medical equipment sets them apart in the industry.

About Southland Development Authority

The Southland Development Authority is a nonprofit business organization launched in 2019 by business, civic, and political leaders from around the Southland who recognize the potential of the region’s people, businesses, and real estate. Our mission is to bring the resources and capacity needed to achieve transformative, inclusive economic growth for the south suburbs with a focus on investments in the Southland’s communities, industry, housing, and workforce.

We work steadfastly to connect Southland business owners, investors, and individuals with key resources to operate and thrive in the region, from equipping mid-size and small businesses in our Business Growth services Program with customized advice and consulting services, to helping local residents access the tools needed to pursue their entrepreneurial dreams. With a deep institutional knowledge of the Southland’s people, markets, and history and our multifaceted, experienced team, the Southland Development Authority is a powerful partner for any individual, business, or investor.